CPD Approved

Facebook Business Course Description

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target Facebook Business Customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)

Target Audience

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Advantages

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Further Progression for Facebook Business

There are a wide range of other business skill courses available in the eLearning suite that are relevant to the same industries as these courses.

Module Number	Module Name	Pass % Required
1	An Introduction to Facebook	70
2	Setting up a Facebook Brand Page	70
3	Administrating your Facebook Brand Page	70
4	Adding Content to your Brand Page	70
5	Custom Applications	70
6	Getting People to your Brand Page	70
7	Facebook Advertising	70
8	Getting Website Traffic from Facebook	70

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)